The definition of taxi advertising is advertising displays on the top and side of taxis and advertising spots that run on a television monitor inside the taxis (i.e., taxi TV advertising).
Get advertising on taxis in major cities in india with a taxi advertising company. Taxi cab advertising is great in reaching all types of demographics.
Taxi top advertising displays penetrate through the clutter with the taxi signs visible to various demographics. With bold and colorful taxi ads set against a yellow surrounding, taxi cab advertising grabs people's attention.
Yellow cab top advertising produces high impressions, and taxi television advertising is a relatively new format that breaks through the mold to reach passengers in a captive setting. Taxi top advertising rates are priced competitively when compared to other ad formats.
Cab advertising is a premium out-of-home advertising format utilizing this unique space. Branded cabs spend their working days in the busiest parts of the city reaching a concentrated and varied audience. Essentially Cab Advertising captures an entire city's audience.
Taxi Advertising / Cab Branding in India
Metro cities are always on a run, apart from conventional public transport services, the cities are now using cab services to reach their destination with ease. Cabs have become a popular means of transportation for the fact that they give more personalise, affordable and comfortable ride. The travel time is where the target consumer can be pitched by the brands in an interactive manner. In today's time of information overload, the consumer needs crisp, impactful and informative ads that do not interrupt their routine rather fit in the routine effortlessly.
Cab branding is gaining popularity for many reasons such as:
- Ads on cabs interact with the customer directly.
- The ads displayed on cabs get undivided attention as the consumer is travelling in the same vehicle and cannot ignore the presence of the brand.
- The ads like billboards, hoardings and other OOH services are not limited to one place; wherever the cab travels it captures the attention of the consumers.
- The ads displayed on cabs have the ability to turn target consumers into potential buyers as they are precise, informative and attractive
Cab branding in India
More and more advertisers are including cab branding in their ad campaign along with other media as it increases the impact and reach of the brand. The concept of cab branding is relatively new in India as compared to other countries. The cab system too is new and expanding, with private companies providing cab services mostly in metro cities.