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Conversion Tracking

  • CONVERSION TRACKING & JAVA SERVER PAGES (JSP)
Follow these instructions to insert the conversion tracking code into a website created using dynamically generated Java Server Pages (JSP). You may use one of the following programs to edit your site’s JSP pages:
  • ATG® Dynamo
  • BEA® Weblogic
  • IBM® WebSphere
To add conversion tracking code to JSP pages using your JSP editor, complete the following tasks:
  • Open your conversion confirmation page JSP file. If multiple pages are generated from the same file, find the section in the JSP file which generates your conversion page.
  • If your site has a variable conversion value, determine the JSP expression which calculates that value. For example: Choose the Purchase/Sale conversion type while going through the conversion tracking setup. Insert the full string into the “Value” field and press Refresh to generate the final tracking code. Copy and save this code snippet.
  • Insert the conversion tracking code snippet onto the conversion confirmation page. Make sure that the code appears within a static HTML section, not contained within an JSP code section. Insert the conversion tracking code directly into the body of the conversion confirmation page. Search for the close body tag and place the code immediately above it. If the close body tag is not located within the static portion of the HTML page, be sure you add the code snippet so within the body section of the page.


You can also insert the conversion tracking code onto your site using a server-side jsp:include statement. After you generate your conversion code snippet, save it to a file on your webserver – we recommend using the filename googleconversion.html?src=googleadwords-authorised-reseller-and-webdesigning-company-mumbai-india-call-09324850002. Search for the close body tag and place the jsp:include statement with the location of the file directly above it. If the close body tag is not located within the static portion of the HTML page, make sure that you add the code snippet so that it appears within the open body tag section of the page.



Note: Be sure you do not place the jsp:include statement in the footer or header of the file, as is sometimes common. This will cause Google to record a conversion every time a user visits any page on your site.

The jsp:include statement will be evaluated before the rest of the of the JSP pages so you are able to use a JSP expression as the dynamic value of the conversion. If your web server supports Server Side Includes (SSI) you can use an #include statement to insert the conversion tracking code onto your site. After you generate your conversion code snippet, save it to a file on your webserver – we recommend using the filename googleconversion.html?src=googleadwords-authorised-reseller-and-webdesigning-company-mumbai-india-call-09324850002. Search for the close body tag and place the #include statement with the location of the file directly above it. If the close body tag is not located within the static portion of the HTML page, make sure that you add the code snippet so that it appears within the open body tag section of the page.



Note: Be sure you do not place the #include statement in the footer or header of the file, as is sometimes common. This will cause Google to record a conversion every time a user visits any page on your site. The #include statement will be evaluated before the rest of the of the JSP pages so you are able to use a JSP expression as the dynamic value of the conversion.
  • Save your conversion confirmation file and upload to your webserver if necessary. If you would like to test the placement of your conversion tracking code, go to your conversion page by completing a conversion on your site. You should see the conversion tracking code between the open body tag and close body tags on your page. Note that the ASP expression will be replaced by the actual conversion value when you view the source.
  • CONVERSION TRACKING & HYPERTEXT PREPROCESSOR (PHP)
Follow these instructions to insert the conversion tracking code to a website created using dynamically-generated PHP: Hypertext Preprocessor (PHP) pages. To add conversion tracking code to PHP pages using your web page editor, complete the following tasks:
  • Open your conversion confirmation page PHP file. If multiple pages are generated from the same file, find the section in the PHP file which generates your conversion page.
  • If your site has a variable conversion value, determine the PHP expression that displays that value. For example: , Choose the Purchase/Sale conversion type while going through the conversion tracking setup. Insert the full string PHP into the "Value" field and press Refresh to generate the final tracking code. Copy and save this code snippet.

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