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Conversion Tracking

  • HOW TO CONFIRM GOOGLE CODE SNIPPET PLACEMENT
You can verify if the code is working by waiting for a conversion to occur or completing a test conversion yourself. If you know that a conversion has occurred on your site from an AdWords ad, check the conversion column in your reports to see that the conversion registered. Please note that updates to your account reports take up to 24 hours. You can also run through the process yourself by searching on Google, clicking on one of your ads and completing a conversion on your site.

  • THIRD PARTY SETUP INSTRUCTIONS
This section of the guide includes instructions for setting up conversion tracking for third party sites, and provides you with detailed instructions for the following web programming languages:
  • Yahoo!® Stores
  • eBay® / Paypal®
  • Active Server Pages (ASP)
  • Sun® Java Server Pages (JSP)
  • PHP: Hypertext Preprocessor (PHP)
  • Macromedia® Dreamweaver
  • Microsoft® FrontPage


  • CONVERSION TRACKING & YAHOO!® STORES
To install Google conversion tracking on a Yahoo! Store:
  • Log into your AdWords account and set up conversion tracking for your account. For this set of instructions, you’ll need to have selected the Advanced Options for conversion tracking.
  • Go to http://store.yahoo.com.
  • Log into your Yahoo account by clicking the "Sign in!" link. Then, select your store name under My Stores.
  • In the Yahoo! Store manager, find the Order Settings section and click on the “Order Form” link.
  • Scroll down to the Order Confirmation section and find the Message text box. You will paste the Google code snippet into this text box.
  • Log into your AdWords account. From the Campaign Summary page, select the "Conversion Tracking" link.
  • From Step 1 of the conversion tracking setup process, select the Purchase/Sale conversion type;
  • Go back to the Yahoo! Store manager, and paste the code that you copied into the Message text box.
  • Click Done.
  • Click Publish Order Settings.


  • CONVERSION TRACKING & EBAY® / PAYPAL®
PayPal Buy Now Buttons To create a new Buy Now Button and enable conversion tracking for PayPal Buy Now Buttons:
  • Sign-in to PayPal.com.
  • Click on the "Merchant Tools" tab.
  • Click on the "Buy Now Buttons" link under "Website Payments".
  • When finished completing the fields of the “Buy Now Buttons” page, click the Add More Options button in the bottom right corner of the page.
  • In the Customize Your Buyer’s Experience section, find the Successful Payment URL text box. In this text box, enter the URL of the web page where you would like people to go (your conversion confirmation page) after they have completed their purchase. Note: You will need to create a conversion confirmation web page that is separate from PayPal. You can store this page anywhere on the web. On this page, you will add the JavaScript code snippet from Google.
  • Add the JavaScript code snippet from Google to the conversion confirmation page. For directions on how to add the JavaScript code snippet to your website, please see the, ADDING A CODE SNIPPET section of this guide.
  • When finished completing the fields of the "Customize Your Buyer’s Experience" page, click Create Button Now.
  • You can install the Buy Now Button you just created by copying the code in the HTML code for websites text box, and pasting this section of code into the code of your website. Use your HTML editor or a text editor to place this section of code in your web page so that it appears next to the product you are trying to sell.


  • PayPal Shopping Cart
To create a new Add to Cart Button and enable conversion tracking for the PayPal Shopping Cart, complete the following tasks:

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  • You can install the Buy Now Button you just created by copying the code in the HTML code for websites text box, and pasting this section of code into the code of your website. Use your HTML editor or a text editor to place this section of code in your web page so that it appears next to the product you are trying to sell.
  • Sign-in to PayPal.com.
  • Click on the "Merchant Tools" tab.
  • Click on the "PayPal Shopping Cart" link under Website Payments.
  • When finished completing the fields on the "PayPal Shopping Cart" page, click the Add More Options button in the bottom right corner.
  • In the Customize Your Buyer’s Experience section, find the Successful Payment URL text box. In this text box, enter the URL of the web page where you would like people to go after they have completed their purchase. Note: You will need to create a conversion confirmation web page that is separate from PayPal. You can store this page anywhere on the web. On this page, you will add the JavaScript code snippet from Google.
  • When finished completing the fields on the "PayPal Shopping Cart" page, click the Add More Options button in the bottom right corner.
  • Add the JavaScript code snippet from Google to the conversion confirmation page. For directions on how to add the JavaScript code snippet to your website, please see the, ADDING A CODE SNIPPET section of this guide.
  • When finished completing the fields of the "Customize Your Buyer’s Experience" page, click Create Button Now.
  • You can install the PayPal Shopping Cart Button you just created by copying the code in the Add to Cart Button code text box, and pasting this section of code into the code of your website. Use your HTML editor or a text editor to place this section of code in your web page such that it appears next to the product you are trying to sell.
  • You may also want to add the View Cart Button. Copy the View Cart Button code and paste it in your website code as in the previous step. To edit existing PayPal Shopping Cart Buttons, and send your customers to a specified URL after they have completed a purchase, complete the following tasks:












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