Banner design is not as simple as coming up with eye-catching, innovative designs and placing them on targeted web sites. Effective banner designers and media buyers always evaluate the web sites on which banners will be displayed before creating a series of ads. In many instances, so much information clutters a web page that purchasing advertising space can be a waste of time and money. The banner can get lost in the clutter and your target audience will ignore the brand and/or the sales message.
Banners and Screen
Space Many sites display a series of button banners (120 x 60 pixels) or micro banners (88 x 61 pixels) along the left or right edge of a web page. If you can view these banners on the top part of your screen without having to scroll, and if there aren't a large number of these banners on a single page, purchasing a small banner in this space can give a good return on investment (ROI) and branding opportunities.
However, if the web site displays 10 banners down the side of the page and all 10 banners have different animation effects, the resulting page can look cluttered, and the viewing audience will just ignore the whole series of banner advertisements.
Ads can come from your competitors or ads might come from the same company selling the ad space. Regardless, all ads are competing for the same audience attention and your ad must be able to capture the audience's interest from all the other advertisements.
Many web sites offer multiple slots where banner space can be purchased: top (generally the most expensive), down the left or right side, and bottom. If a banner ad is not placed on the top part of the screen, it is less likely to be noticed.
Even a skyscraper ad — a very long vertical banner ad occupying the side of a page — probably will never start at the very top of the page; sometimes users must scroll to see it.
Designing your Banner Ads
If the screen real estate is not too cluttered, ask yourself how you can use your banner ad to catch a potential customer's attention.
Evaluate the colors on the web page on which you are purchasing space. Are you better off matching the colors of your banner with the colors of the site? You might not want your banner to communicate "blatant advertisement." Matching some of the colors in your banner can take off the edge.
Or can you create a banner that uses different colors to catch peoples' eyes? High-contrast, bright colors for your banner background work well for attracting attention.
Using a font or a typeface with bold or different lettering is another effective method to capture attention. Be careful with your choice of fonts, though. Serif fonts ( typefaces with lines capping the tops and bottoms of each letter, such as Times New Roman ) can be hard to read at smaller sizes. For smaller ads and smaller type, you may be better off with a sans-serif font such as Arial, Helvetica, Futura or Verdana.
Rich media can improve a banner provided it serves a purpose. Basic but effective forms of rich media could include a drop-down menu, which, when clicked, expands outside the original banner size, multiple links within the same banner, or a pop-up interactive window that can handle transactions without requiring the user to leave the original site.
Banner is the main source of Internet based marketing and provide global platform for placing your product or service information. This graphic component is somewhat similar to advertisements in a printed publication of any magazine or newspaper. But, banner ad has capability to turn a simple reader into a potential customer by redirecting them to advertiser's website.
Banners become the major part of the World Wide Web world. Ad copywriters continuously look for new designs to grab the visitors’ attention and compel them to click on banner. In order to insist viewers it is necessary that banner should arouse the visitor’s curiosity.
The Banner advertisement was first appeared on Internet in 1994 and after that it is increasing in the Internet marketing. Now, with growing popularity of Internet more and more individuals and corporate houses developing banner ads for advertising their services, products and websites.
There are several types of banners varies in sizes and shapes. Each of the banners is designed with a specific purpose and reflects particular messages. The placements of banners on website plays vital role in attracting people and generating clicks. For instance if you place banner at the top of your website or on your website header, it mostly showcased the company’s image while pasting the banner within the content area drives lots of clicks, and footer banners perform really well if they are particularly large in size.
The technologies used to create these visual advertisements varies, some banner designers create banner in GIF formats while some designers use flash technologies to create more animated products that will obviously bring more clicks than visitors to a client's website.
The banner advertisement emerged as an effective tool to generate money as well as promotion for the company. The click through rate helps company to generate money from each click. It might seem like a lot of extra work on top of all your other marketing tasks, but remember that casual ad placement is bad for the bottom line. It really is worth your while to spend a little time evaluating a fit before investing in ad real estate.
|The size (pixels)
|468 x 60
|392 x 72
||Full banner with Vertical Navigation
|234 x 60
|125 x 125
|120 x 90
|120 x 60
|88 x 31
|125 x 125
|120 x 240